![]() ![]() If "Limit Ad Tracking" is off, the value is 0. A value of 1 means that the user has enabled the “Limit Ad Tracking” option for IDFA or AdID in order to opt out of interest-based ads and remarketing. A value of 1 indicates that this particular request may come from a user under the age of 13, under COPPA compliance.ĭc_lat=: Accepts a value of 0 or 1. Tag_for_child_directed_treatment=: Accepts a value of 0 or 1. SSAID is available for non-Play Android devices in China. Note: We strongly recommend using the dc_rdid parameter for device IDs instead of the legacy parameter dc_muid, which accepts uppercase MD5-hashed IDFA, Android ID, and AdID values. We will only accept values passed securely over SSL-enabled tags. The values should be the unhashed, raw value. The publisher must pass a value into this parameter in order to enable in-app conversion tracking. Your tags will not be be enabled for Floodlight conversion tracking, reach/frequency reporting, frequency capping, creative rotation, or audience lists (remarketing) without values in these parameters Parameter definitionsĭc_rdid=: User resettable device identifiers in the form of IDFA for iOS or advertising ID (AdID) for Android. Why you need to ensure publishers pass values to these parameters Note that if your placements are publisher-paid, you will not be able to download them before you send them to the publisher for approval. These parameters are all automatically included in all display placements since any display placement could potentially serve inside an app (but only if your tags are secure). These parameters are dc_rdid= and tag_for_child_directed_treatment= and dc_lat=. Placement tags serving inside apps require extra parameters for many important features. How to generate tags in Campaign Manager 360 Then the trafficker can view reports to see how the campaign is performing. First the trafficker assigns creatives to ads and assigns these ads to placements. Once everything is ready in Campaign Manager 360, the trafficker generates tags, tests tags, and sends them to publishers. Then the trafficker assigns ads to placements in Campaign Manager 360. Here's the basic process: First the trafficker sets up creatives in ads. Typically, an advertiser or agency will work with a publisher to decide where to place the tags on the site, as well as which types of tags are the most suitable. Placements represent different spots on a site for ads to appear. For display creatives that support multiple sizes, Campaign Manager 360 generates one tag per size. The placement tag instructs the user's browser to request the ad, and the request often includes information that Campaign Manager 360 can use to decide what kind of ad to send.Ĭampaign Manager 360 generates a unique tag for each placement in an ad campaign. Campaign Manager 360 serves ads when users visit a site with Campaign Manager 360 placement tags. Learn moreīy downloading and installing this extension, you agree to our Terms of Use and our Privacy Policy.A placement tag-sometimes called an ad tag-is code that calls an ad server for ad content when users visit a site. The initiative allows content producers to receive monetization for their work and helps create an environment of fairness and sustainability for user, advertiser, and creator alike. This can be disabled at any time for users who wish to block all ads. Acceptable Ads are shown by default, which helps support websites that rely on advertising revenue but choose to only display nonintrusive ads. The ad blocker's additional features enable you to easily support your favorite websites by whitelisting them, to add or create your own filters, and to block social media icons tracking.Īdblock Plus supports the Acceptable Ads initiative. ✓ Protect your privacy by stopping trackers from following your online activity ✓ Reduce risk of "malvertising" infections With almost 500 million downloads to date!
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